The Costa del Sol wants to attract people not only because of sun and beaches.
Sun and beaches are the main reasons to visit Costa del Sol since 1960. However, in a global context as nowadays, the competition is bigger and the tourism related companies think it is necessary to bring forward additional offers to make the Costa del Sol a destination offering more than just leisure. According to the newspaper “Malaga Hoy”: “We need to offer as much as possible: sun, beaches, golfing, skiing in the Sierra Nevada, excursions to other provinces of Andalusia or to the north of Africa, our gastronomy… There should be a bigger variety for our guests, not only the beaches”, explained Salvador Vilches, president of the association of hoteliers in the region Costa del Sol. Pedro García, president of the Association of Travel Agents, thinks the same way; the expert pointed out that “all we want is to get rid of the sun-umbrella-only-image and start marketing all complementary offers we have. We should not sell the Costa del Sol as an exotic destination, because we are not, but it is true that we have a well known area and a wide range of options”. Hotels and travel agents affirmed they are working on packs for tourists for winter which will include, for example: four days in the Costa del Sol and three days in the Sierra Nevada, “although we would like to start offering more packages and take an agreement with the companies of Granada to market specific products”. It is supposed to follow the example of collaboration between Seville and Huelva. Vilches and García affirmed that they have talked about this idea with the persons in charge of the administration to achieve the same support.
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